Thursday, September 20, 2012

What Is A Business Owner Mentality?


One of the catch phrases that IBOs use quite often is that you need a "business mentality". Those of us who have an "employee mentality" are simply not understanding a basic principle in Amway. It may seem ironic that a vast majority of Amway IBOs have a job. A job that they KEEP while they build their Amway business. A job that helps to pay for their voicemail, cds, functions and books, in addition to the income from the sale of the Amway products. Basically, most IBOs would be out of business almost immediately without their job income to support the building of their Amway business. 

A business mentality, as taught by AMO leaders, has many levels. It is one that does expect quick profits, endorsing your upline's claim that the Amway business has low risk and low overhead. A business mentality is also one where you should understand how to reinvest any or all profits back into buying support materials. A business owner does expect to make a profit within 5 years from start up. Many of these ideas are taught by ethical uplines and fortunately, many IBOs accept the teaching and learn to run with it. They invite new prospects by talking about the low risk and the ability to profit right away and the teaching later changes to reinvesting money into their business and expecting larger profits in later years. A new way of thinking for some. 

Now it is true that a business owner might have to think and view things differently than an employee. For example, an employee might do a great job from 9-5 but after 5:00 pm, that employee may be headed home to care for his or her family, or to participate in some exercise or recreation. The business owner might be inclined to stay after hours to finish a job because he or she may have invested much, and will want to make sure that the business succeeds. Nothing wrong with that but, Amway is promoted as part time, do as much or as little as you want, on your own time, when you have time. 

All uplines will want their downline IBOs to adopt a more business owner mentality, because they want downline to succeed and because it instills a dedication to the concept of product purchases. It also helps an IBO's focus on profits in the first few years. Thus IBOs learn how to be successful (with profit) if they are listening to a standing order, attending the functions and showing the plan. It is a technique used to train IBOs how to be profitable. Even though IBOs are actually making money, there is always a need to continue to motivate them with an endless supply of new ideas and functions. But because it is also possible for some IBOs to lose money or make little than expected, the average IBO must be taught that with a "business owner" mentality it is more common to make money for a number of years and that it is wiser to continue to reinvest their profits in order to succeed. 

In posting this, I say to IBOs, just enjoy make a profit by selling goods. That is all the motivation you need. Keep track of your bottom line and look at the return on your investment of time and money. That is the action of a real business owner and the real "business owner mentality". Which are you?

1 comment:

  1. Yeah right. Uplines tend to be nothing but assholes, at best. Now take your "prosperity (fake) bible" and shove it up your ass.

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